What began as a creative idea for high-quality B2B gifts – organic shots in elegant packaging for special occasions – became our entry into the world of functional nutrition. During the pandemic, coming originally from real estate, we took the leap into the food & beverage industry.

The decisive spark came from Matteo. After a year in New York, inspired by the city’s energy and running clubs, he returned with a clear insight: after training, people shared and recommended products. So why not create a shot that actually works – healthy, effective, and designed for those who perform every day?

That’s how the GING IT Green Energy Shot was born – an organic food supplement made from plant extracts with 62 mg of natural caffeine. Developed for high performers who value quality, effectiveness, and sustainability.

Today, we stand – two generations – united behind a product that’s more than just a shot:

It’s our contribution to a healthier, more active lifestyle.

And we’re only just getting started.