In February 2024, GING IT had the thrilling opportunity to showcase our organic ginger shots at one of the world's largest and most significant food and beverage trade show – Gulfood in Dubai. This event, which attracts thousands of industry professionals and exhibitors from all over the globe every year, provided the perfect platform for us to present our products to an international audience. As a specialty company from Austria, it was an unparalleled experience to dive into the global scene and witness the diversity and dynamism of an international trade fair firsthand.
From the start, the interest in our products was overwhelming. Our gift boxes, in particular, garnered a lot of attention. The idea of offering our shots as a "healthy business card" for companies was very well received. In discussions with representatives from around the world, it was repeatedly confirmed to us that the trend towards high-quality, healthy gifts is on the rise – a perfect addition for any business looking to offer something special to its clients and partners. Our organic certified products, lovingly crafted in Austria, received enthusiastic feedback.
The five days at Gulfood were not only intense but also highly educational. We gained valuable insights into the latest developments and trends in the food and beverage industry and forged important connections that we will cherish for a long time. We were particularly impressed by the openness and interest of visitors in our products, as well as the diverse cultures and tastes that converge in Dubai. The city, known for its stunning architecture, innovation, and cosmopolitan vibe, provided us with an inspiring environment to further develop our brand and explore new markets.
Besides the business success, Gulfood was also a cultural enrichment for us. Dubai, which serves as a crossroads between East and West, amazed us with its versatility and the countless opportunities it offers. The vibrant blend of tradition and modernity, combined with deep-rooted hospitality, made our stay an unforgettable experience. We are grateful for the many positive encounters and new partnerships we were able to establish – partnerships that will continue and grow even after the fair.
However, none of this would have been possible to this extent without the tremendous support from the "Wirtschaftskammer Österreich" as part of the "Go International" program of the WKO. Thanks to this support, the organization of the trade fair, our booth, as well as on-site assistance and networking, were all excellently managed. This professional support allowed us to focus entirely on our products and the numerous conversations, ultimately contributing to our success at the fair.
Now, we eagerly look forward to the upcoming Gulfood exhibition in February 2025. Armed with the experiences and knowledge we gained this year, we are excited to be part of this global platform once again and to showcase our product range to an even broader audience. Preparations are already in full swing, and we are eager to see what new insights and opportunities the next year will bring.
Until then, all that remains to say is: "A great day is just a sip away" – and we look forward to returning to Dubai in 2025 to shape the future of healthy enjoyment together with you.
